Author: Softly Spun
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Who Gets to Save the Planet
Patagonia built its brand on belief, not just product. Its lawsuit against climate activist Pattie Gonia raises a question worth sitting with: what happens when the values on the tag don’t extend into the boardroom?
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What Transparency Was Always For
Shein’s acquisition of Everlane for $100 million is being read as irony. But when you look at the financial structure that produced it, there is very little that is surprising.
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What We Bring to the Conversation
Reading Nonviolent Communication by Marshall Rosenberg shifted something in how I listen. Not a method, but a pause: between what happened and what we decide it meant.
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Dressing Across Seasons That No Longer Behave
When the weather no longer follows a script, layering becomes more than a style trick. It becomes a way of dressing for real uncertainty.
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What ‘Made In’ Actually Tells Us
There is a small rectangle of information sewn into most garments. A country name. A fiber content percentage. A row of care symbols that are, for most of us, more decoration than instruction. The country name is the one that carries weight. Made in Portugal. Made in Bangladesh. Made in Italy. We use it as…
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The Fabric Question
A clear guide to the fabrics that matter in sustainable fashion: what organic cotton, linen, TENCEL, and recycled polyester actually mean, and what they don’t.
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Applying to the Erasmus Mundus EMMIE programme
In 2023, I was selected for the Erasmus Mundus EMMIE scholarship. This is an honest account of what the application process involved, what coherence across a CV, project, and motivation letter actually means, and who the programme tends to serve best.
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Reading the Labels
Fashion certifications are everywhere, but what do they really mean? This piece explores key labels, what they stand for, and why understanding them matters more than simply trusting them.
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France Is Putting Fast Fashion on Trial
France has approved a new law targeting ultra-fast fashion with eco-taxes, advertising bans, and transparency rules aimed at reducing environmental and social harm.
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Funding Impact Entrepreneurship
A practical reflection on funding impact ventures — exploring why traditional finance often falls short and how blended, mission-aligned capital can better support social and environmental work.