Clothing with conscience. Craft with care.
This space explores fashion that respects both people and planet — from the hands that make our garments to the systems that shape their journey. It’s about unravelling the industry’s complexities, and weaving together stories of circularity, ethics, and slow transformation.
Here, sustainability is not just about materials or certifications — but about relationships, values, and accountability. It’s about questioning what we consume, honouring the makers behind the seams, and imagining fashion as a force for regeneration rather than extraction.
These reflections look beyond aesthetics, inviting deeper awareness of how we dress, what we support, and who we choose to uplift.
See the latest posts
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Reading the Labels
Fashion certifications are everywhere—but what do they really mean? This piece explores key labels, what they stand for, and why understanding them matters more than simply trusting them.
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France Is Putting Fast Fashion on Trial
France has approved a new law targeting ultra-fast fashion with eco-taxes, advertising bans, and transparency rules aimed at reducing environmental and social harm.
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Wearing What Matters
A thoughtful guide on how to dress sustainably — from checking brands and fabrics to valuing longevity, repair, and personal style over perfection.
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Building a Business that Doesn’t Want to Grow Fast
A reflection on slow business growth, staying small by design, and rethinking success beyond scale through care, depth, and values-led entrepreneurship.
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When Repair Becomes Resistance
Repair does more than fix — it interrupts the cycle of disposability. In a system built on constant newness, mending becomes both a strategy and a statement.
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Why ‘Sustainable’ Isn’t Enough
The word sustainable is everywhere in fashion — but what are we really sustaining? This piece explores why small improvements aren’t enough without deeper systemic change.